Your data, your call.

Orders. Your name, email, shipping address, and payment info — to make and ship your gear. Payment runs through Shopify; we never see your card number.

Email signup. Just your email, and only if you opt in — so we can send you new-drop and promo emails. Unsubscribe in one click, anytime.

Browsing. The pages and products you view, your cart activity, device type, and rough location — to improve the site and run our ads. The exact tools, identifiers, and opt-outs are in “Analytics & advertising” below.

When these run — it depends where you are. If you're in the EU, the EEA, or the UK, none of the tools below load until you press Accept — and we default to that stricter behavior whenever we can't tell what country you're in. Everywhere else, they load by default and you turn them off by pressing Reject. Either way we honor your choice from that moment on; cookies already set stay in your browser until you clear them.

PostHog. Product analytics — pages and products viewed, cart activity, and orders — tied to a random per-visitor ID and hosted in the US. It may also record session replays (playback of your clicks and scrolling); text you type into forms is masked.

Google Analytics (GA4). Website traffic analytics — which pages you visit — tied to a random per-visitor ID that Google sets in a cookie. We don't send Google your name, email, or order details.

Meta (pixel). The pixel loads in your browser and sets Facebook cookies. It reports three things only: page views, product views, and add-to-cart. Meta uses them to measure our ads and retarget you on Facebook and Instagram. We do not send Meta your email, phone number, or order details from our servers.

Checkout. Checkout itself runs on Shopify, not on this site. Shopify reports the completed purchase to Meta under its own integration and privacy terms — see Shopify's privacy policy for what that involves.

Browse-session data. If you view several products without adding to cart, your browser sends a short session summary — products viewed, how long, and your PostHog ID (no name or email) — to our own API. We keep it on Vercel for up to 7 days, then delete it automatically, and use it for abandoned-browse reminders.

Cookies & controls. Essential cookies run the cart and session; analytics and ad cookies power the above. Disable cookies in your browser (the site still works, but your cart won't persist), limit Meta ads via your Facebook ad preferences, or email us to delete your data.