Your data, your call.

We collect the minimum we need to get you your gear and keep the lights on. Here's exactly what that means.

What we collect.

When you place an order: Your name, email, shipping address, and payment information (processed securely by Shopify — we never see your card number).

When you sign up for emails: Your email address. That's it.

When you browse the site: Basic analytics data — pages visited, device type, general location. No creepy tracking, no selling your data to advertisers.

How we use it.

Order fulfillment: To make, ship, and deliver your gear.

Marketing: To send you emails about new drops and promotions — only if you opted in. Unsubscribe anytime with one click.

Site improvement: Anonymous analytics help us understand what's working and what's not.

Third-party services.

We use a handful of trusted services to run the shop:

Shopify — e-commerce platform and payment processing
Printify — print-on-demand production and fulfillment
Klaviyo — email marketing (only if you subscribe)
PostHog — privacy-friendly analytics

None of these services sell your data. They process it only as needed to provide their service to us.

Cookies.

We use essential cookies to keep the site working (cart, session) and analytics cookies to understand traffic. No third-party ad trackers. No retargeting pixels. You can disable cookies in your browser settings — the site will still work, but your cart won't persist.

Your rights.

You can unsubscribe from marketing emails anytime — every email has an unsubscribe link.

Want your data deleted? Email thursday.lines@gmail.com and we'll take care of it within 30 days.

Last updated: March 2026. We'll update this page if anything changes — no sneaky edits.